Search Engine Optimisation - Keywords
The following is a guide to Search Engine Optimisation for your website and specifically designing and developing keywords into web pages. Listed below are the 5 highest value add SEO design issues associated with the use of your chosen keywords.
The text written inside the <title> tag shows in the search results as your Web Page Title. It is an important element in search engine optimisation and should describe the page as accurately as possible, this will assist your website users and promote click through. Keyword placement within the title tag is weighted, so design the title text with this in mind and place your keywords close to the beginning of this line.
Web page design should ensure that keywords which appear in your website urls, must also appear in the web page content. This ensures your page content is relevant to the urls.
Naturally written text containing your keywords is the best form of web page content. However often some sites endeavour to optimise their website and use poor design techniques such as keyword stuffing. If your keywords appear too often, search engine consider this suspicious.
Inbound links to your website which contain your keywords in anchor text provide a dual benefit. The linking site is not only indicating your site as worthwhile, but also providing specific information about your web page content.
Using keywords in H1 and H2 tags when designing web page content will provide benefit when these keywords appear again in the general page content.
On Line Websites